Walmart SEO

To be successful Seller on Walmart, you need to have high quality constructed titles, a great description, attributes, high quality images and all the right keywords. We manage this process by using the latest tools and research methods to find the best keywords for your products by hand, although we use technology to automate our process and to maximize efficiency, we check each listing manually to insure we are using the best keywords, maximizing the keyword usage and making adjustments where necessary.

Walmart Listing Analysis

Our Walmart Listing Analytics helps you become a more effective seller. You can review key metrics of your listings and see how your listings are performing.

  • Keyword Research
  • Identify Your Top Competitors
  • Analyze Your Competitors
  • Social Media and Content Audit
  • Determine Your Barrier to Entry and Strategy

Using SEO Best Practices In Your Item Details

Search Engine Optimization (SEO) plays an important role in helping a potential customer find your product when they type a query into a search engine like Google, Yahoo! or Bing. The higher your item is ranked, the more likely it is that a prospective customer will see your product over the thousands of other options.

An item’s SEO ranking is derived from its item descriptions. Good item descriptions are written for humans but include SEO tactics, like keywords, that help both search engines and prospective customers find what they are looking for. Your item listings on Walmart.com should always include the item description attributes.

Walmart Title Optimization:

  • Make it 50-75 characters in length for best readability and SEO results.
  • Create a unique, specific product name that isn’t used word-for-word on other websites.
  • Follow the guideline: Brand + Clothing Size Group (if applicable) + Defining Quality + Item Name + Style (if applicable) + Pack Count
  • If the color of your item is something that customers are likely to search for, include color in the product name as well.
  • If your items are in a variant group, do not include the color in the Product Name. Instead, include the available colors in the Key Features or Description next to the Item’s name.

Walmart Image Optimization

Adding pictures to your listing helps you increase sales, gives your buyers a more accurate idea of what to expect and distinguishes your listing from others of its kind. We do basic photo editing & re-sizing as per Walmart Image guideline.

Walmart Attributes Optimization

  • Fill out the attributes relevant to your item to improve your item’s performance when users browse Walmart.com or restrict their searches. The more relevant attributes you provide, the better your item will perform.
  • Search for your item on Walmart.com and check the left navigation to see what attributes are most relevant for your items.

Walmart Long Description Optimization

  • At least 1000 characters in length with a maximum of 4000 characters or a list of between 10 and 30 features and benefits.
  • Include the Product Name, Brand, keywords describing the item’s features and benefits and related words that customers are likely to search for. For example, if you’re selling a cardigan, use synonyms like “sweater” in the description. Avoid repeating these words in an overly obvious way.
  • Ensure your Description is unique (i.e., not copied from other sites) and is truly useful for customers. Avoid too much repetition.
  • Show expertise, knowledge and authority with facts and tips.
  • Be clear and conversational when writing. You’re helping customers make an informed decision; you’re not trying to sell them on anything. Some slang is acceptable – as long as it doesn’t break an authentic, straightforward tone – since it captures more key terms.

Walmart Shelf Description Optimization

  • Include the 3 most important benefits or features of your item.
  • Include keywords.
  • Call out specific details about the item and provide complete information. Do not repeat what the item is or include generic, meaningless information.

Walmart Short Description Optimization

  • Write a paragraph that is 5 to 10 sentences long. This paragraph should be at least 500 characters in length, with a maximum of 1000 characters. The longer, the better!
  • ​Write copy that is specific and informative, not just fluffy or generic.
  • Include the Product Name, Brand, keywords describing the item’s features and benefits and related words that customers are likely to search for. For example, if you’re selling a cardigan, use synonyms like “sweater” in the description. Avoid repeating these words in an overly obvious way.

Walmart Variation Listing

A great Catalog or listing can generate good sales comparison to any ordinary listings. Searzilla is expertise on creating various types of listings such as single listing and variation listings.

Ongoing Optimization Process

  • Automatic Pricing Rules Overview
  • Creating Promotional Pricing In The Seller Center Via Excel Bulk Upload
  • Improve Late Shipments
  • Improve Your SKU Ramp
  • Increase Your Buyable SKUs
  • Reduce Your Cancellation Rate
  • Reduce Your Out Of Stock Items
  • Reduce Your Refund Rate